RIDER OWNED. RIDER REWARDED.

Earn 3%–5%
back.

Get $4 when you join.
Rewards for your next upgrade. Membership is free.

Join & get $4 ↗

Back in reward value, not cash. 100 points = $1 off.

BUILT AROUND YOU
100POINTS = $1
toward your next order
Discover the benefits ↓

TWO TIERS. ONE SHARED OBSESSION.

Every upgrade
takes you further.

Earn on eligible spending.
Redeem when the next part calls.

01 / THE STARTING LINE

Rider

3% back in rewards

Free to join. Yours from day one.

  • 3% back in reward value
  • Birthday, signup and social bonuses
  • 100 points unlock $1 off
Join Black Label ↗
02 / THE INNER CIRCLE

Black Label Elite

5% back in rewards

Unlock with $500 in qualifying paid orders per calendar year.

  • 5% back in reward value
  • All Rider earning opportunities
  • Early access to selected drops & restocks
View membership ↗

Purchase points exclude taxes, shipping and discounts. Smile’s spending-based tier threshold includes tax and shipping in paid order totals. Qualifying spending is tracked from our October 6, 2026 program launch. Elite status lasts through the next calendar year; re-qualify each year to retain it. Purchase points become available after 30 days and applicable order checks. Early access applies to selected releases when offered.

MORE WAYS TO MAKE IT COUNT.

Good things
come back around.

Little moments. Thoughtful bonuses.
More toward the parts you love.

YOUR MEMBERSHIP, IN ONE PLACE.

Your rewards.
Ready when you are.

See your balance and progress toward Elite.
Redeem through your secure Smile account.

Open my rewards ↗

Sign in to see your real balance, available rewards and membership status.

THE GOOD STUFF. STRAIGHT TO YOUR PHONE.

Your next upgrade
might start with a text.

Choose TXC texts at checkout for future product news, restocks and offers. Your permission is stored separately from your phone number.

✳

A closer connection.

Select “Text me with news and offers” at checkout.
Always optional. Never required to earn rewards.

Shop parts ↗You can join and earn rewards without subscribing to SMS.

THE SMALL PRINT, MADE SIMPLE.

Good to
know.

How do my points become rewards?

100 points equals $1 off. Rider members earn 3 points per eligible $1 and Elite members earn 5. Redeem in $1 increments. Smile issues your reward discount when you redeem points. Rewards can combine with eligible flash-sale discounts; enter both codes at checkout.

When do purchase points become available?

Purchase points are held for 30 days and released once the order meets the program’s eligibility checks. Full refunds remove the associated points; partial refunds reduce them proportionally. Bonus actions have their own rules.

When do points expire?

Points use Smile’s standard two-year inactivity period (720 days). Earning or redeeming points restarts that period. Smile sends expiration reminders to eligible customers before points expire.

How does my birthday bonus work?

Add your birth month and day at least 30 days before your birthday. Receive 1,000 points, worth $10, once every 365 days.

Do I have to sign up for text messages?

No. SMS is a separate, optional choice. A checkout phone number alone is not permission to send marketing texts. Membership and the signup bonus are available whether or not you subscribe.

Buying for a younger rider?

An adult purchaser earns and manages rewards in their own account and can use those rewards when buying for their rider. This program does not offer child accounts or transfers between members.

THE NEXT GOOD RIDE STARTS HERE.

Welcome to
Black Label.

Join the inner circle ↗